Your CRM holds every win, every loss, every pattern your best rep has ever created. Sidekick learns from it and creates personalised plays for every rep, on every deal.
So your whole team sells like your best closer.
Each ICP segment gets its own structured playbook extracted from your closed deals in that segment.
Your best reps have an instinct. Built from hundreds of deals, wins, losses, and patterns absorbed over years. They know which buyers close fast. They know what objection is coming before it's raised. They know exactly when to push and when to wait.
That knowledge lives in their heads. And walks out of the door with them.
Sidekick recreates it using patterns derived from your CRM. When to multi-thread and who to bring in. When to follow up and when to back off. Which objections are coming and exactly what works against them. Your ICP segments, win patterns, and stage timing, organised, specific, and updated automatically every time you close a deal.
And then it keeps learning from your deals as you close more. This knowledge feeds your processes. And helps your reps close faster.
Sidekick delivers three types of intelligence in Slack — before the meeting, when a deal is created, and as deals progress.
Four steps from connection to your first playbook — and recommendations on every open deal.
Read-only OAuth. 60 seconds. We analyse your closed-won and closed-lost deals to find patterns. No deal-specific data is stored.
Sidekick analyses your deal history and automatically identifies your buyer segments by industry, company size, and location. No manual configuration needed.
Each ICP group gets its own structured playbook — win patterns, objection handling, buying committee, stage timing, and risk signals. All derived from your data.
Every new deal is matched to the right ICP group. Sidekick delivers the right play in Slack — before meetings, when deals stall, and when buying committee gaps appear.
We're opening Sidekick Intelligence to a small group of sales teams who are serious about fixing how they sell. A working product, with commitments to your results.
Our closed beta is limited to 10 teams so that every customer gets the founding team's full attention — and walks away with a playbook that actually works for their business.
We review every application personally. Week 1, your playbook is live. Week 2, it's rolled out to your team. You'll hear back within 2 business days of applying.